Dr. Ramona Houmanfar: Verbal Behavior and Cultural Change

Abstract

The communication of verbal products, such as rules, instructions, and statements can have an either positive or negative influence cooperation in organized cultural practices. In their role as guides, leaders create new verbal relations between the current and future state of the organization, between the future organization and its niche in the future environment, and between current employees and the future organization. In many ways leader’s decision making shapes the patterns of interlocking behavioral contingencies, aggregate product, and the behavioral topographies of consumers. This process can also bear positive or negative influences on the health and well-being of organized cultural group members plus the external environment (including the physical and social environment). This presentation will provide an overview of ways by which verbal repertoires and related products mayalter the cultural landscape and practices.